Podcasting is a brand new method of distributing video and audio on the web.  It allows visitors to your site to subscribe to their favorite content and have it delviered automatically to their podcast-enabled software like iTunes.

Couple that with embeded media integration if the form of streaming video, audio and internet radio, and you have every possible method of getting your media out to the world.  Heck, everywhere you look these days, web sites are including multimedia.

A few of my favorite examples of Podcasting and Embeded Media in action:

• Hulu.com -  TV on the web.  Awesome.
• Ask a Ninja -  The Ninja will answer your questions, and maybe give you a good death.
• Tiki Bar TV -  Dr. Tiki, Johnny Johnny and Lala serve up forbidden cocktails in a swank pad.
• Pandora -  The absolute coolest thing ever to happen to internet radio.